This week’s highlights:  Life Auditing, Ad-Fraud, and Running

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Fifteen on Friday – Issue 335


Food for Thought:

Top Read(s) of the Week:  NYT – The Surprising Benefits of Relentlessly Auditing Your Life

Why It Matters:  “We tend to think that good marriages and happy families are born of love and care, not spreadsheets. But what if that’s wrong?”

Consider as well:

  1. TheAtlantic – The Adults Who Treat Reading Like Homework  Not sure I see the problem here – “No one’s making them try to read 100 books a year.”
  2. NewYorker – How Football Leaks Is Exposing Corruption in European Soccer  While Rui Pinto sits in jail, his revelations are bringing down the sport’s most famous teams and players.
  3. BecMin – Please Stop Buying Plastic Crap for Kids  Toys are notoriously hard to recycle. That means nearly every plastic toy ever manufactured now lives in a landfill somewhere. Take a moment to visualize that.
  4. LifeHacker – Create a ‘Noticing Wall’ for Your Kid

Business/Economics:

Top Read of the Week:  FastCo – How the No.1 most creative person in business this year led the FBI to its biggest ad-fraud bust ever

Why It Matters:   The complexity behind the scenes of online advertising is breath-taking.  Blend that with criminals trying to take advantage of the system and the software company trying to stop them and you’ve got a really interesting story.

Consider as well:

  1. VanityFair – Can J. Crew Find Itself—and Its Customers—Again?
  2. BusinessWeek – The Wealth Detective Who Finds the Hidden Money of the Super Rich  Thirty-two-year-old French economist Gabriel Zucman scours spreadsheets to find secret offshore accounts.
  3. II – Private Equity Drove Two Canadians Crazy.  At BlackRock, They’re Trying to Fix It.   The world’s largest asset manager closes in on a potentially seminal deal.
  4. Jalopnik – Pogo Stick Sharing Micro Mobility Startup Cangoroo Is Truly Beyond the Pale

Culture/Tech/Science:

Top Read of the Week:  Outside – One Man’s Pointless Attempt to Rule a Strava Segment

Why It Matters:   One writer sacrificed (not even close to) everything to get to the top of the leaderboard.

Consider as well:

  1. Verge – Metadata is the biggest little problem plaguing the music industry  It’s a crisis that has left, by some estimations, billions on the table unpaid to musicians
  2. GearPatrol – Counterpoint: In Praise of the One-Watch Collection  Not long ago I realized I am surrounded by collectors.
  3. Science – Researchers strapped video cameras on 16 cats and let them do their thing.
  4. NYT – Fish Cannons, Koi Herpes and Other Tools to Combat Invasive Carp  Researchers are experimenting with a Rube Goldberg-esque mix of tactics to control hearty, nonnative swimmers that re-engineer nutrient-rich Midwest waters.